Haggling is not negotiating!

Over the last 25 years, I have seen and heard negotiations are about getting the best deal for you.  This usually means the best price for you and at the lowest costs to you. Yet, this is not the case.  Negotiations are about organising win/ win situations where you and the other party are BOTH better off. 
This is a talk Clive Rich gave at the BBC - He is an expert negotiator and a qualified barrister.  He goes into some depth on what the basic principles of negotiations are? 

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