Understanding your Customer Life Value

How much time and resources do you spend on your customers?  No,  its no longer a dark art ☺  The concept of the customer life time value helps with this. The video this week gives you some more detail on this.  It discusses the concept and highlights a formula you can use.  It can come across as complicated. 
If you feel like talking about this in more depth please book a 1 to 1 session here with our Independent Professionals. 

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